As a business owner in search of ways to better serve your customers, you probably have a website that is optimized for both desktop and mobile viewing. However, simply having a functional and user-friendly site is not enough to serve consumers these days.
Most businesses rely on local customers for their success. When these customers search for goods or services in their area, your business must appear in relevant searches. If it does not, you’re missing out on huge revenue opportunities.
Having a diverse array of marketing strategies at your disposal is best to ensure all your bases are covered. Along with conventional SEO methods and maintaining a solid presence on social media, you can also leverage the influencer craze to increase awareness of your
While organic social media should serve as the foundation of your marketing strategy, paid social media is another essential component. With paid social media, your business pays a fee to a social media platform, such as Facebook or Instagram, in exchange for your content
With so many apps on the market today, and so many businesses behind them, it can be challenging to grow your user base. Even if your mobile application looks great, contains essential features, and offers value to customers, attracting members of your target audience
Search engines are notoriously tight-lipped about what goes on beyond the scenes. This is especially true of Google and its search ranking factors, many of which remain shrouded in mystery. (more…)