How to Attract More Users to Your App

With so many apps on the market today, and so many businesses behind them, it can be challenging to grow your user base. Even if your mobile application looks great, contains essential features, and offers value to customers, attracting members of your target audience and compelling them to download your app still proves difficult.

While marketing approaches vary greatly from brand to brand, certain strategies have proven effective time and again. Here are a few of those tactics, which can benefit your business by expanding your app’s user base.

Optimize Your App Store Listing

Search engine optimization (SEO) ensures your website enjoys a high rank on results pages, and the same principles apply to app store rankings. Your app’s listing must contain specific elements for users to easily find it. The description should include relevant keywords and an accurate description of what your app does and how it works. Including a video or descriptive screenshots of app features and how they work is also beneficial for people who are on the fence about downloading it. Titles should be unique, so they stand out from competitors, but they should also represent your brand and business.

Send Out a Press Release

Press releases provide news of your app’s launch, which can be shared on your website and social media pages. You can also coordinate with local media and news outlets to increase your reach even further. If there are influencers in your industry with large followings, consider sending the press release to them as well. Their involvement can introduce your app to a brand-new customer base eager to check out your goods and services.

Market Your App via Your Website

Your business’s website offers so much important information for customers. It should list your products or services, methods of contact, location, and contain links to social media and mobile applications. Links to apps should be prominently displayed where it makes sense and must be easy to navigate. App banners on mobile websites are also a must, as they inform users that an app is available for download. These banners include links, which takes the user directly to the app store.

Post Links on Social Media

Social media platforms like Facebook and Twitter are great for getting information about your brand to as many people as possible. When it comes to app promotions, appealing to people’s wants and needs is best. For example, posts showcasing your products and how they benefit your customers can also include a link to your mobile application. Make sure posts are dynamic, as pictures and video are often more enticing than just text.

If you’re thinking about adding a mobile application to your existing website and social media pages, is here to help you achieve your goals. Our app development team takes existing elements from your website and uses them to build a mobile application your customers will love. We can also incorporate special features for maximum function. Once the mobile application is complete, we’ll use effective marketing methods to help spread the word. Let’s talk about your business app today.