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How Can You Stay Ahead of Google’s Search Updates?

Google is constantly changing their search engine algorithm, which has a direct impact on your business’s online marketing. For instance, even a seemingly minor tweak can affect your search rank and leave your site on the dreaded second page of results.

A Guide to Zero Click Searches: How They Work and What They Offer

Search engines are constantly innovating to improve user experience. This explains the rising popularity of zero click searches, which are becoming increasingly common as search engines attempt to streamline their approach.

Google Unveils Multimodal Search: What Is It and How Will It Work?

Google is already known for having a highly advanced search algorithm, one that many online marketers take great pains to try and understand. The Multitask Unified Model (MUM) takes the search algorithm one step further for a truly comprehensive and immersive search experience.

What Is Google’s Multitask Unified Model?

When it comes to search engines, Google remains a leading voice in developing technology. Their Multitask Unified Model (MUM) technology is just the latest advance underway, one that is met with much enthusiasm. (more…)

What’s Next for Search Engines?

You’d be hard pressed to find a person that hasn’t used a search engine at some point in their life. In fact, it’s estimated that Google fields 3.8 million searches per minute all over the world.

How Search Engine Ranking Impacts Brand Reputation

You probably already know how important it is for your website to rank high in search results on Google and other search engines. The higher your rank within search engine result pages (SERPs), the more visible your business is to consumers. And the more  

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