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What Is Google’s Multitask Unified Model?

When it comes to search engines, Google remains a leading voice in developing technology. Their Multitask Unified Model (MUM) technology is just the latest advance underway, one that is met with much enthusiasm. (more…)

What’s Next for Search Engines?

You’d be hard pressed to find a person that hasn’t used a search engine at some point in their life. In fact, it’s estimated that Google fields 3.8 million searches per minute all over the world.

How Search Engine Ranking Impacts Brand Reputation

You probably already know how important it is for your website to rank high in search results on Google and other search engines. The higher your rank within search engine result pages (SERPs), the more visible your business is to consumers. And the more  

Is Apple Creating Its Own Search Engine?

If you own any Apple devices, you’re probably familiar with Safari, the default web browser found on iPhones and iPads. While Safari is supported by Apple, it actually uses Google to conduct searches. In fact, Google reportedly pays billions of dollars to the tech  

How Google My Business Can Benefit Your Business’s Local SEO

Let us face it — the only purpose phonebooks serve these days is to prop doors open. With paper out and mobile in, businesses are moving their local marketing efforts online, a phenomenon you can easily take advantage of, and one you SHOULD take  

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