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SEO Trends to Watch in 2021

With another year drawing to a close, online marketers are brainstorming ways they can make a bigger impact on their target markets. While effective search engine optimization (SEO) remains an essential tool, SEO trends are constantly shifting  

YouTube vs. Vimeo: Which One Should You Use?

If you’re not convinced video marketing should be an essential part of your strategy, just look at the numbers. When polled, 88% of digital marketers stated they’re extremely pleased with the return on investment of their video marketing endeavors. The medium is great for  

Email Marketing Tips for the COVID-19 Pandemic

Email marketing has been an effective method of keeping in touch with customers for some time. Email marketing allows you to send out updates on your business, as well as provide information on any new services or products you’re offering. In recent months, email  

How Businesses Can Support Each Other After COVID-19

It’s an unprecedented time we’re living in. People all over the world are acclimating to a very different society, one where conditions change on a daily, and sometimes hourly, basis.

Business owners are particularly hard hit during this time. It’s stressful not being able to  

Why You Should Fuse Physical & Digital Channels

 
For your business to be truly successful, you must market it effectively. This entails a multi-faceted approach to reach as many potential customers as possible. While many businesses rely on online marketing, physical marketing can also be beneficial when used  

Managing a Website vs. Website Maintenance vs. SEO – What’s the Difference?

It’s not hard to find a website designer to create a website for you. But once you have an online presence that is “google-able,” then what? To keep your website user- and search engine-friendly amid all the changes in search algorithms  

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