Posts Categorized: Advertising

Are You Marketing Your Luxury Brand Effectively?

There are products and services you need and then there are products and services you “need.” If your marketing doesn’t recognize the difference, then you are not going to reach your sales potential. When you are offering a luxury item or service, stating the benefits (over features) isn’t enough—there are other products at lower price… Read more »

What You Need to Know about Paid Ads and Brand Safety

Recently, Google—YouTube and Google Ads, in particular—have come under fire because of poor ad placement. Don’t be confused—the term “ad placement” is not about the location of the ad on the screen. It’s about the what content the ad is placed next to, and that could be content that threatens the credibility or safety of… Read more »

Managing a Website vs. Website Maintenance vs. SEO – What’s the Difference?

It’s not hard to find a website designer to create a website for you. But once you have an online presence that is “google-able,” then what? To keep your website user- and search engine-friendly amid all the changes in search algorithms and trends in user behavior, it needs constant attention. But if you don’t understand… Read more »

The Quick Guide to Using Instagram to Market Your Business

Whether you are considering adding Instagram to your social media marketing efforts or want to know how to boost the effectiveness of your existing Instagram account, you’ve come to the right place. The social media marketing pros at SonicSEO.com have put together a quick guide to help you build an Instagram presence that really works… Read more »

Where and How to Get Brand Ambassadors

A brand ambassador is someone online or offline who promotes your brand, ideally just because they believe in your brand, not because they’re paid. Prospective consumers trust brand ambassadors’ endorsements because

How Your Company Website Can Help You Find Top Talent

Employers in nearly every industry face the same challenge—how to find qualified candidates. Or perhaps more specifically, how to find qualified candidates who fit into my company culture. Before you divert your recruitment funds to outsourced solutions, make sure your company website has the potential to get your business found by job seekers with the… Read more »

What Is a USP and Why Do You Need One?

At SonicSEO.com, we know your website can be the most powerful marketing tool you have. It has the potential to boost leads and sales because it can help more prospective customers find and choose you. One key factor in how effectively your website converts viewers to customers is your unique selling proposition, or USP. USP… Read more »