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How to Improve Your Customer Acquisition Strategy in 2021

With a new year comes a renewed commitment to your business and your customers. You should be equally committed to acquiring new customers, which ensures your business continues to thrive for many years to come.

While vaccine development is definitely inspiring, rollout is likely to  

App Marketing Strategies for Your Small Business

If you’ve finally taken the leap and developed a mobile application for your business, congratulations! Apps are an essential aspect of your business’s online marketing presence. Mobile users prefer interacting with apps, especially when it comes to shopping. Apps also allows you to tap  

How eCommerce Sites Can Use Artificial Intelligence

Artificial intelligence (AI) has numerous applications, from gaming to education to healthcare and so much more. eCommerce is also making use of AI and deep learning to improve the experience of customers while also increasing the bottom line of businesses. Here are a few  

SEO Trends to Watch in 2021

With another year drawing to a close, online marketers are brainstorming ways they can make a bigger impact on their target markets. While effective search engine optimization (SEO) remains an essential tool, SEO trends are constantly shifting  

YouTube vs. Vimeo: Which One Should You Use?

If you’re not convinced video marketing should be an essential part of your strategy, just look at the numbers. When polled, 88% of digital marketers stated they’re extremely pleased with the return on investment of their video marketing endeavors. The medium is great for  

Email Marketing Tips for the COVID-19 Pandemic

Email marketing has been an effective method of keeping in touch with customers for some time. Email marketing allows you to send out updates on your business, as well as provide information on any new services or products you’re offering. In recent months, email  

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