While social media platforms were originally developed for personal use, they’ve since evolved into a highly effective tool for businesses. Social media allows your business to develop its own persona, and many huge corporate brands use humor to engage with their followers. This includes companies like Wendy’s and Charmin, which are now well known for… Read more »
Posts By: S0nic621
When it comes to search engine trends, the internet landscape is constantly changing. One recent change that is perplexing for many online marketers are zero-click searches.
The physical location of your small business has a direct impact on your success. If you’re located in a bustling urban center home to tons of foot traffic, chances are you’ll have a lot more patrons stopping by your establishment than if you were located in some isolated neighborhood with little to no commerce.
Search engine optimization (SEO) increases the amount of organic traffic your website receives. The more visitors to your site, the better the chance that you’ll convert some or most of these visitors into paying customers. Additionally, SEO is not a one-time activity. Revisiting SEO strategies over time helps improve performance.
Back in October, Google held its first ever Webmaster Conference in Singapore, a conference designed for digital marketers, website owners, SEO professionals and web developers alike. The Google Search team hosted the conference, along with the help of other influential online practitioners. The goal of the conference was to provide interested parties with knowledge they… Read more »
Back in 1890, Congress passed the Sherman Antitrust Act, which prohibits agreements that limit trade and abuse of monopoly power. Fast forward 200+ years, and one of the world’s largest and most beloved almost-monopolies is coming under fire for abusing its position of power.
Events are a great way to promote your business, provided you can compel people to actually show up. While social media is ideal for announcing dates and times of events, many people mark themselves as “going” with no follow through. There are data driven methods you can use to further entice your followers to turn… Read more »
Every time a consumer searches for a product or service online, he or she generates data related to that search. As an example, Google compiles data on your location, which websites you visit, and the keywords you input every time you use its search engine. Some of this data even points to customer intent, which… Read more »
With 2019 quickly drawing to a close, online marketers are looking towards 2020 and beyond. With the advent of new technology and consumers who are growing increasingly more sophisticated, it’s important for businesses to tailor their online marketing efforts accordingly. The following are just a few burgeoning trends and how businesses can leverage them for… Read more »
As consumers grow ever savvier, businesses must delve deeper into what truly motivates them. What triggers a person to make that leap from contemplating a product or service to finally making a purchase? And how can you position your business or brand to feature heavily throughout different phases of a customer’s buying cycle?