Posts By: S0nic621

3 Experts’ Key Insights about Ranking Factors

Search engine optimization (SEO) and search engine marketing (SEM) really work. Countless studies demonstrate its value for companies of all sizes, and even your metrics may make it apparent just how well it’s working for you. At the heart of how

How to Best Use Your SEO Company

  With the right help, your website can be your most powerful marketing tool. But, do you know what the key of successful marketing is? Trust. Trust is a tall order for your website to deliver because it requires: External markers—like your ranking in the organic search engine results pages and user reviews—to signal to… Read more »

So Google Finally Went Mobile-First…Now What?

As of March 27, 2018, Google officially began the rollout of its mobile-first index. Implementation started small with a few hundred websites. But, as of late April, global rollout has begun, ushering in a new era for search engine functionality and search engine optimization. To Recap Historically, Google’s algorithm indexed a full-size desktop website first…. Read more »

How to Boost Your Online Reputation

Your company works hard to establish a favorable reputation in the industry and with your consumers. But if you’re not putting in the effort to establish a favorable reputation online, then your real-world bottom line may suffer. To get the best performance from your online marketing—i.e., increased online-generated leads and sales, increased visibility and real-world… Read more »

How Your Company Website Can Help You Find Top Talent

Employers in nearly every industry face the same challenge—how to find qualified candidates. Or perhaps more specifically, how to find qualified candidates who fit into my company culture. Before you divert your recruitment funds to outsourced solutions, make sure your company website has the potential to get your business found by job seekers with the… Read more »

4 Strategies to Make Your Website Personal Search-Friendly

As technology evolves, so do users. GPS location turned mobile users into local searchers. Digital assistants have increased users’ dependence on their devices to find the products, services and locations they need. And, because search engine algorithms continue to deliver highly relevant results, users are starting to rely on them to find advice and recommendations… Read more »

How to Find the Right Social Media Platform for Your Business

For most businesses, effective online marketing requires more than a website; it requires genuine social media engagement with your existing and prospective customers and clients. Although, creating an account for your business on just about any social media platform is free, maintaining an engaging presence isn’t. To make the best use of your time and… Read more »