With 2019 quickly drawing to a close, online marketers are looking towards 2020 and beyond. With the advent of new technology and consumers who are growing increasingly more sophisticated, it’s important for businesses to tailor their online marketing efforts accordingly. The following are just a few burgeoning trends and how businesses can leverage them for… Read more »
Posts By: S0nic621
As consumers grow ever savvier, businesses must delve deeper into what truly motivates them. What triggers a person to make that leap from contemplating a product or service to finally making a purchase? And how can you position your business or brand to feature heavily throughout different phases of a customer’s buying cycle?
Unless you’re part of the 19% of internet users worldwide who use Bing or Yahoo, you likely turn to one place for answers to all of life’s most pressing questions: Google. In response to your query, Google will yield two types of search results: Paid and organic. What’s the difference, and why does it matter… Read more »
In today’s competitive landscape, it’s not enough to understand a market audience. Now, consumers expect brands to know where they’re at, what they’re doing and what they’re needs are in any given moment, and then to deliver a unique experience based on that information.
Whether someone is typing on a desktop or speaking into their mobile device, their searches require words—keywords. So, are keywords the only thing used to optimize a website? Keywords Cannot Be Understated, But… There is no denying the importance of keywords in search engine optimization. For best results, keywords—the words you think potential customers are… Read more »
Two days before Independence Day, Google announced its own sort of independence—freedom from supporting unsupported and/or unpublished robots.txt rules. One such unsupported robots.txt rule is “noindex.” Some SEOs may be scrambling to execute the same command through different (Google-supported) channels. Some SEOs are unaffected because they never implemented “noindex.” Most everyone else is just left… Read more »
Search engine optimization is a marathon, not a sprint. The goal is to achieve stable high rankings. But, search rankings are highly volatile by nature. Reasons your rankings may fluctuate include: Algorithm tests and updates Search engines refine their algorithms every day and occasionally launch major updates. When search engines test algorithm changes and/or unroll… Read more »
When you hear “SEO,” most people think “keywords.” It’s a natural association. After all, people have been using typed words to conduct internet searches since the birth of the internet, and more recently, people are speaking words to conduct their searches. Still, as search technology evolves, keywords (and the other known SEO ranking factors like… Read more »
As soon as you reach your marketing and sales goals, it’s time to make new ones. In other words, marketing is never done. And that’s just as true for online marketing as it is for print, TV, radio and in-person marketing.
You’ve seen the proverbial memo that you need search engine optimization—so you got it. And you chose the company that delivers results, so you’ve made it to the top of the search engine results pages for a lot of keywords. Now what? If you think you don’t need SEO anymore, think again. Your small business… Read more »