Posts By: S0nic621

What Is Social Listening and What Can It Help You Do?

At SonicSEO.com, we often encourage clients (if they haven’t already) to join conversations relevant to their brand/product/service by engaging with their target market on social media. There’s a reason we say it this way—because what’s happening on social media is really a conversation, and like a live conversation, social media engagement requires both “talking” (i.e…. Read more »

Are You Marketing Your Luxury Brand Effectively?

There are products and services you need and then there are products and services you “need.” If your marketing doesn’t recognize the difference, then you are not going to reach your sales potential. When you are offering a luxury item or service, stating the benefits (over features) isn’t enough—there are other products at lower price… Read more »

What You Need to Know about Paid Ads and Brand Safety

Recently, Google—YouTube and Google Ads, in particular—have come under fire because of poor ad placement. Don’t be confused—the term “ad placement” is not about the location of the ad on the screen. It’s about the what content the ad is placed next to, and that could be content that threatens the credibility or safety of… Read more »

Know Your Reporting Tools: Date Range Comparison

You’ve heard us say (and not for the last time): there is nothing set-it-and-forget-it about your website. Once your website is live, then a different type of work begins—maintenance and management. Management involves the work of keeping your website performing in search and sales conversions. The only way to know what management tasks need to… Read more »

5 Best Practices to Improve Your Online Shopping Cart Performance

If you’ve got an online shopping cart, then you’ve got a problem—cart abandonment. On average, 69.89% of users abandon full online shopping carts, leaving products and services somewhere in cyberspace, never purchased, never to be delivered…and those sales never added to your revenue stream. But you can increase conversion and reduce the rate of shopping… Read more »

Managing a Website vs. Website Maintenance vs. SEO – What’s the Difference?

It’s not hard to find a website designer to create a website for you. But once you have an online presence that is “google-able,” then what? To keep your website user- and search engine-friendly amid all the changes in search algorithms and trends in user behavior, it needs constant attention. But if you don’t understand… Read more »

4 Ways to Make Social Media Work for You in 2019

Any comprehensive online marketing plan should include social media. But unlike days of yore, not just any—or every—social media platform will do. To effectively use social media to market your business in 2019, there are some new strategies you may need to employ. #1: Messaging Apps—They’re Where You Need to be to Connect There are… Read more »

How to Use Mobile Stats and Trends to Improve Your Conversion Rate

Mobile usage surpassed desktop usage in 2016. Google “officialized” their priority of the mobile users experience through the mobile-first indexing initiative that finally rolled out last spring. But a responsive website is not enough to ensure online success…at least not if you want something more than increased views. Mobile use statistics from 2018 and forecasts… Read more »