Posts By: S0nic621

How Can Humor Be Used to Enhance Social Media Engagement?

While social media platforms were originally developed for personal use, they’ve since evolved into a highly effective tool for businesses. Social media allows your business to develop its own persona, and many huge corporate brands use humor to engage with their followers. This includes companies like Wendy’s and Charmin, which are now well known for… Read more »

When Is the Best Time to Start SEO?

Search engine optimization (SEO) increases the amount of organic traffic your website receives. The more visitors to your site, the better the chance that you’ll convert some or most of these visitors into paying customers. Additionally, SEO is not a one-time activity. Revisiting SEO strategies over time helps improve performance.

What We Learned From Google’s Singapore Webmaster Conference

Back in October, Google held its first ever Webmaster Conference in Singapore, a conference designed for digital marketers, website owners, SEO professionals and web developers alike. The Google Search team hosted the conference, along with the help of other influential online practitioners. The goal of the conference was to provide interested parties with knowledge they… Read more »

Proper Use of Data Can Drive Your Online Event Marketing Strategies

Events are a great way to promote your business, provided you can compel people to actually show up. While social media is ideal for announcing dates and times of events, many people mark themselves as “going” with no follow through. There are data driven methods you can use to further entice your followers to turn… Read more »

5 Digital Marketing Trends of the Near Future (And Beyond)

With 2019 quickly drawing to a close, online marketers are looking towards 2020 and beyond. With the advent of new technology and consumers who are growing increasingly more sophisticated, it’s important for businesses to tailor their online marketing efforts accordingly. The following are just a few burgeoning trends and how businesses can leverage them for… Read more »

Search Intent: What It Means & How to Use It to Your Advantage

As consumers grow ever savvier, businesses must delve deeper into what truly motivates them. What triggers a person to make that leap from contemplating a product or service to finally making a purchase? And how can you position your business or brand to feature heavily throughout different phases of a customer’s buying cycle?