Optimization can also be used in other ways, such as the following:
Optimization for Voice Searches – Siri and Alexa are two of the best-known digital assistants, and many people are using them to search for local businesses. Ranking high in voice searches involves a different approach so you can tap into this emerging market.
Optimization for Mobile Devices – How does your site appear mobile devices? This is crucial, as mobile searches are becoming more and more common than those conducted from desktops. Accordingly, your site must maintain quality across devices.
Optimization for Content Quality – While proper SEO pleases search engines, great content pleases humans. High-quality content that educates and entertains keeps visitors reading, which improves the chance that they’ll visit your medical spa.