Identifying and Making the Most of your Social Media Target Audiences

Social media is a powerful tool. Your presence on sites like Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram may not have a direct effect on SEO,* but they can make a lot of difference to your overall web presence – including the amount of traffic your site gets and your company’s reputation online.

At SonicSEO.com, we look at social media marketing as part of a holistic approach to boosting your company’s visibility and reputation. We can help you reach your target audience by delivering the most effective marketing messages to the people who most need to see/hear them.

Understanding Your Target Audience

Social media has come to serve many purposes. Not only is it a place for people to gather online and chat with friends or family members, it is also a major source of news and entertainment as well as a hub for collaboration by people around the globe. It’s little wonder that social media marketing is so big right now: Facebook alone has more than two billion active users, and the site has collected a staggering amount of data on those people from what users voluntarily share, like their hobbies and interests, and from their behavior when logged in, like what advertisements or genre of newsfeed stories they click most often.

* The SEO effect of social media activity is variable because the internal content of some platforms, like Facebook, cannot be indexed. However, search engine algorithms can “see” traffic to your website originating from any social media platform, and that does factor into organic rankings.

If you can identify your target audience, you can use social media marketing strategies to reach out to them specifically. Facebook ads, for example, can be set to target specific demographics, taking into account things like age, gender, marital status and interests, allowing you to pinpoint your campaign to only those potential customers who would be most receptive.

Our Social Media Marketing Services

Social media marketing is powerful, but it can also be complex. Instead of struggling with the nuances on your own, count on our expertise. We can help you:

  • Craft a message that will appeal to the interests of your target audience.
  • Grow your web presence organically, putting your brand in front of the people most likely to use your services.
  • Create, monitor and manage your ad campaigns, saving you time and hassle.
  • Incorporate social media into your overall SEO strategy to maximize web traffic and, ultimately, conversions.

If you’d like to learn more about what SonicSEO.com can do for you, contact us today. We’ll be happy to discuss our available SEO and social media services and help you choose the right package to meet your goals.

Call 1-888-437-3737 today for your free consultation!

*Note: The SEO effect of social media activity is variable because the internal content of some platforms, like Facebook, cannot be indexed. However, search engine algorithms can “see” traffic to your website originating from any social media platform, and that does factor into organic rankings.
*Source: http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/