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Why Is Responsive Web Design Google’s Recommended Platform?

Google uses numerous ranking factors when deciding where individual websites should be placed within user searches. While Google does not explicitly state which ranking factors are most relevant, they do emphasize the importance of responsive web design for mobile users. Keep in mind that  

Web Design Trends to Watch in 2022

2022 will be here before you know it, which means it’s time for a re-assessment of your business’s website. While web design trends can change rapidly during the course of the year, many digital marketers are anticipating a major sea change in 2022. Here  

What Is Responsive Design and Why Does My Site Need It?

User experience is a major consideration these days. With so many people browsing the internet when in search of products and services, and with so many different devices used to view the internet, websites must provide the best possible experience in all situations.

What Are Web Content Accessibility Guidelines?

The Americans with Disabilities Act (ADA) is intended to provide people with disabilities full access to society. The ADA now includes online entities as well, such as mobile applications and websites. However, it lacks actual directives to ensure inclusiveness, which leaves a lot of  

Essential Web Design Features to Promote Your Small Business

Your website is a representation of your business online, but it’s also so much more. Your site helps new customers find your business, offers another way to purchase goods, provides information about your services, and educates visitors  

Web Marketing by Color—What Color Will Increase Your Sales?

Do a quick Google search of “color marketing” (or similar terms), and you’ll be flooded with results—scholarly and not-so-scholarly—about the psychology of color choice in branding and marketing campaigns. Many pieces make it sound simple—you pick one color to create specific emotional response from  

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