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What’s the Difference Between Artificial Intelligence, Machine Learning, and Deep Learning?

As the digital world continues evolving, so does the marketing strategies of businesses all over the globe. Artificial intelligence and its fascinating subgroups play a significant role in search engines, digital assistants, and smart devices throughout the home. As a result, business owners must  

How to Develop an Influencer Marketing Strategy

Having a diverse array of marketing strategies at your disposal is best to ensure all your bases are covered. Along with conventional SEO methods and maintaining a solid presence on social media, you can also leverage the influencer craze to increase awareness of your  

App Marketing Strategies for Your Small Business

If you’ve finally taken the leap and developed a mobile application for your business, congratulations! Apps are an essential aspect of your business’s online marketing presence. Mobile users prefer interacting with apps, especially when it comes to shopping. Apps also allows you to tap  

How eCommerce Sites Can Use Artificial Intelligence

Artificial intelligence (AI) has numerous applications, from gaming to education to healthcare and so much more. eCommerce is also making use of AI and deep learning to improve the experience of customers while also increasing the bottom line of businesses. Here are a few  

Top Social Media Trends for 2021

After a year like no other, small business owners and marketers are looking towards 2021. While there is hope that some semblance of normalcy will return, many of the changes caused by COVID-19 are likely here to stay. The coronavirus pandemic has also impacted  

SEO Trends to Watch in 2021

With another year drawing to a close, online marketers are brainstorming ways they can make a bigger impact on their target markets. While effective search engine optimization (SEO) remains an essential tool, SEO trends are constantly shifting  

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