With another year drawing to a close, online marketers are brainstorming ways they can make a bigger impact on their target markets. While effective search engine optimization (SEO) remains an essential tool, SEO trends are constantly shifting
While it’s abundantly clear that the coronavirus pandemic has impacted the way people live all over the globe, it’s also had a surprising effect on commerce, specifically when it comes to customer loyalty. More and more consumers are purchasing goods from brands they’ve not
There’s no denying the impact COVID-19 has had on the world at large, especially in the business realm. While business apps were emerging as an essential aspect of online marketing prior to the pandemic, they are now considered a necessity. Many consumers want to
For a digital marketing strategy to be effective, it must account for many different factors. Along with mobile and web searches, voice searches using virtual assistants like Siri and Alexa also offer prime opportunities to marketers trying to reach as many people as possible.
Whether your business is just starting out, or you are thinking about re-branding an existing company, establishing an effective identity is important. Consumers want to feel connected with businesses on a more personal level, and a well-developed brand is the best way to establish
It’s no secret that Facebook, Twitter, and Instagram are all integral to business owners when it comes to a healthy social media presence. In addition to these established platforms, it also helps to pay attention to emerging social media to ensure your brand’s reach