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App Marketing Strategies for Your Small Business

If you’ve finally taken the leap and developed a mobile application for your business, congratulations! Apps are an essential aspect of your business’s online marketing presence. Mobile users prefer interacting with apps, especially when it comes to shopping. Apps also allows you to tap  

How eCommerce Sites Can Use Artificial Intelligence

Artificial intelligence (AI) has numerous applications, from gaming to education to healthcare and so much more. eCommerce is also making use of AI and deep learning to improve the experience of customers while also increasing the bottom line of businesses. Here are a few  

Top Social Media Trends for 2021

After a year like no other, small business owners and marketers are looking towards 2021. While there is hope that some semblance of normalcy will return, many of the changes caused by COVID-19 are likely here to stay. The coronavirus pandemic has also impacted  

SEO Trends to Watch in 2021

With another year drawing to a close, online marketers are brainstorming ways they can make a bigger impact on their target markets. While effective search engine optimization (SEO) remains an essential tool, SEO trends are constantly shifting  

How Has the Pandemic Affected Brand Loyalty?

While it’s abundantly clear that the coronavirus pandemic has impacted the way people live all over the globe, it’s also had a surprising effect on commerce, specifically when it comes to customer loyalty. More and more consumers are purchasing goods from brands they’ve not  

App Development Trends Linked to COVID-19

There’s no denying the impact COVID-19 has had on the world at large, especially in the business realm. While business apps were emerging as an essential aspect of online marketing prior to the pandemic, they are now considered a necessity. Many consumers want to  

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