Posts Categorized: Trends

Tips on Getting the Most Out of Google Trends

There are many tools at your disposal that can help hone your online marketing strategy. Effectively using these tools provides useful data and information about your audience, their behaviors, and even the keywords they use when looking for goods or services. Google Trends is one tool that many marketers find extremely useful. This free tool… Read more »

How Can Humor Be Used to Enhance Social Media Engagement?

While social media platforms were originally developed for personal use, they’ve since evolved into a highly effective tool for businesses. Social media allows your business to develop its own persona, and many huge corporate brands use humor to engage with their followers. This includes companies like Wendy’s and Charmin, which are now well known for… Read more »

5 Digital Marketing Trends of the Near Future (And Beyond)

With 2019 quickly drawing to a close, online marketers are looking towards 2020 and beyond. With the advent of new technology and consumers who are growing increasingly more sophisticated, it’s important for businesses to tailor their online marketing efforts accordingly. The following are just a few burgeoning trends and how businesses can leverage them for… Read more »

5 Best Practices to Improve Your Online Shopping Cart Performance

If you’ve got an online shopping cart, then you’ve got a problem—cart abandonment. On average, 69.89% of users abandon full online shopping carts, leaving products and services somewhere in cyberspace, never purchased, never to be delivered…and those sales never added to your revenue stream. But you can increase conversion and reduce the rate of shopping… Read more »

How to Market to Millennials

Millennials, those born between 1982and 2000, make up about 25% of the population…and exercise an annual buying power of about $200 billion. Your business simply cannot ignore this demographic and thrive. If you’ve already tried targeting this age group but don’t seem to have