Is AI-Produced Content Bad for Your SEO Strategy?

Businesses these days have the option of producing content using AI tools and applications. While efficient, some worry about AI-generated content’s impact on search engine optimization (SEO), which is the process of adding certain elements to a website to help it achieve a high rank in search results

While AI can be beneficial for content generation in some ways, it can also derail your SEO strategy when used incorrectly. This guide explains how businesses can leverage AI without impacting their search rank.

AI-Produced Content Can Be a Benefit and a Detriment

Studies have shown that AI-generated content can more effectively target certain keywords, which is a crucial metric when it comes to search ranking. On the other hand, content created by humans ranks higher when it comes to user engagement.

AI content is shared less frequently on social media when compared to human-generated content, which can prevent a business from connecting with users. AI-generated content also lacks originality, as it’s parsed from existing data on the internet. Content originality can impact SEO if a search engine detects that it’s not original.

Certain Content Violates Google’s Terms of Service

Some AI-produced content even violates Google’s terms of service. This is true of content created by AI technology with the sole intention of increasing a website’s search rank, which is considered a violation of Google’s spam policy. Specifically, Google discourages websites from featuring content that is AI-generated but not reviewed or edited by a human.

How to Generate the Best Content for SEO Purposes

Regardless of how content is created, Google urges content creators to consider certain factors when designing SEO strategies. Content that displays experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) will usually rank highest among search results. That’s because Google believes that content exhibiting these characteristics will offer the most value to readers.

Google is reported to use more than 200 ranking factors when determining the value of websites. A few of these factors include:

  • Keyword placement
  • Content length
  • Content duplication
  • Quality of outbound links
  • Mobile responsiveness
  • User-friendly formatting

You don’t necessarily need to account for every one of these factors to achieve a high search ranking. The best strategy is to create a website that contains valuable, trustworthy content that informs, educates, and entertains readers.

When it comes to effective SEO, can help your website rank high among search results pages. We apply proven SEO practices like image optimization and careful keyword selection to adhere to important ranking factors. We can also perform ranking repair to improve your website’s search rank. Contact us today to discuss your SEO strategy.