How Might AI Affect SEO in the Future?

Artificial intelligence (AI) is hard to ignore these days, as this technology has impacted numerous industries and practices. It’s also having a significant impact on search engine optimization (SEO), which is the process of designing websites and other online content to rank high in search results pages.

Because it doesn’t appear that AI is going away any time soon, businesses and marketing agencies must understand how to leverage the technology to ensure the best possible results. Here are a few strategies you can employ to take advantage of AI technology.

Creating More Visual Content

As search engines become more advanced, they can better understand visual content like images and videos. As a result, marketers must ensure their visual content is sufficiently optimized to help search engines interpret it accurately. Including visual content on your website and in other online marketing channels can boost your online presence, as this content can help your business rank higher in user searches. However, you’ll experience the best possible results by including relevant descriptions and tags alongside visual content, which helps search engines understand the nature of visual content on your site.

Prioritizing Quality Content Creation

Quality content creation has always been important for maintaining a successful marketing strategy, but search engines are adding a new factor for businesses to consider. Google has applied its EAT (Expertise, Authoritativeness, and Trustworthiness) principle to online content for some time but has recently updated its scoring strategy to include Experience. Experience refers to content’s ability to exhibit an accurate and factual perspective on a topic, and sites that can effectively exhibit Experience will rank higher in results.

Optimizing for AI-Curated Search Results

Businesses can improve the chance that they appear in AI-curated search results by creating the type of content these technologies prioritize. Specifically, your website should contain informational content that answers questions clearly and provides factual information. This can entail developing frequently asked questions pages, as well as how-to articles that provide clear, usable information to readers.

On the Cutting Edge of SEO Trends

Online marketing is always evolving, which means your SEO strategy must evolve right along with it. While we’ve assisted clients for decades, our SEO team at remains on the cutting edge of new marketing trends, including AI. We offer a wide range of SEO services, as well as app development and social media marketing. Please contact us today to discuss updating your marketing strategy.