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Google Unveils Multimodal Search: What Is It and How Will It Work?

Google is already known for having a highly advanced search algorithm, one that many online marketers take great pains to try and understand. The Multitask Unified Model (MUM) takes the search algorithm one step further for a truly comprehensive and immersive search experience.

Strategies to Grow & Scale Your Online Presence

The ever-evolving COVID-19 pandemic has made online presence more important than ever for businesses. Many people are choosing to stay home as much as possible, which means your website and social media will be their primary points of interaction. You can also use these  

Why Content Is the Backbone of Any Successful SEO Campaign

You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to  

How Businesses Should Talk About COVID on Social Media

Even with vaccine rollout underway in so many places, it’s likely that COVID-19 will continue to play a massive role in life for many months to come. Along with the challenges this poses to individuals, it also makes running a business so much harder.  

How to Improve Your Customer Acquisition Strategy in 2021

With a new year comes a renewed commitment to your business and your customers. You should be equally committed to acquiring new customers, which ensures your business continues to thrive for many years to come.

While vaccine development is definitely inspiring, rollout is likely to  

Why Your Website Must Be Integrated with Your Point of Sale System

Having a reliable eCommerce site is more important than ever these days. Many customers prefer shopping for goods online, both for convenience and to keep themselves safe amidst the COVID-19 outbreak. Point of sale (POS) systems are  

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