How Should Businesses Use ChatGPT?

While chatbots are pretty common on websites, ChatGPT takes the chatbot concept to a whole new level. As a result, many business owners wonder whether this language processing tool could possibly help them. This guide explains more about ChatGPT, while also providing some examples of how businesses are using it to improve operations.

What Is ChatGPT and How Does It Work?

ChatGPT uses AI technology to provide information. The technology can answer questions, create written content, or even assist with computer programming by way of creating code. When interacting with users, ChatGPT draws from information it received during training, which allows it to provide answers and other information. This makes it much different from search engine technology, which searches through various web pages to satisfy user queries.

How Can Businesses Use This Tool to Their Advantage?

Because ChatGPT is still in its research phase, it’s full potential is still not widely understood. However, many businesses have already begun applying it to their operations with often surprising results. Here are a few possible uses of ChatGPT:

  • Email Creation – Many businesses must create boilerplate emails on a regular basis to stay in contact with customers and clients. It’s possible to input information into ChatGPT, which the technology will then turn into a standard email. While editing and review is still required, the technology takes some of the tedium out of the process.
  • Customer Service – Going beyond the standard chatbot, ChatGPT is an excellent tool when it comes to customer service and support. For instance, the AI tool can answer FAQs customers may have related to a business, its services, and its products. It can also be quite useful to expediently address customer issues and complaints.
  • Keyword Research – Keyword selection is an important part of SEO. If you’re not sure which keywords are most relevant to your business and industry, inputting a prompt into ChatGPT will generate a list of relevant terms and phrases to get you started.

When it comes to new technology, our team at prides ourselves on staying one step ahead of the competition. Because we track the latest trends and updates, we’re better equipped to guide clients when it comes to SEO, web design, and more. Feel free to contact us today if you have questions about new technology and how it relates to your online marketing strategy.