A Guide to Mobile App Marketing

After developing a relevant app that contains the important features essential to your business and its customers, the next step is to market the app. The app marketing process is crucial, as even a well-designed app won’t have much of an impact if no one knows about it. While marketing strategies can vary from business to business, here are a few general guidelines to follow to ensure success.

Identify Your Target Audience

The first step to app marketing is to determine your target audience. By focusing on those most likely to use and benefit from your app, you’ll be using your marketing resources far more efficiently. When determining your target audience, think about characteristics like age, gender, income, level of education, location, and interests. User behavior is another factor to consider, as it can dictate whether you should pursue a specific audience segment.

Make Sure App Store Listings Are Optimized

App store optimization is vital to increasing visibility, as many users discover new apps while browsing respective app stores. When listing your app in Google Play stores or iOS App Stores, you must ensure that certain elements are present. These include:

  • Short Descriptions
  • Appropriate Titles
  • Screenshots
  • Videos
  • Relevant Category

You must also use relevant keywords within app store titles and descriptions. Keywords make it easier for users to find your app. And when you begin ranking for certain keywords, the placement of your app within respective stores will increase.

Add an App Banner to Your Website

App banners are great additions to websites, as they entice visitors to learn more about your mobile application. Upon clicking the banner, the visitor will then be taken to the Google Play store or iOS App Store where they can conveniently download the app. Having a banner situated at the top of the browser helps increase awareness of your mobile app and makes it extremely easy to download.

Use Social Media to Spread the Word Further

App store optimization can take time before it becomes effective, which is why you must also utilize social media marketing. Sharing the launch of your app on your social media platforms ensures your followers are fully aware of what it offers. You can also share links to the app, describe the features is contains, and explain how it can benefit users.

Virtually all businesses should have a mobile app these days, and our talented designers at SonicSEO.com can help you create one. In addition to our app development services, we’ll also design a marketing strategy to get the word out on behalf of your business. Contact our team today to discuss app development and marketing strategies.