How to Choose the Best Social Media Platform for Your Business

Social media makes it easier than ever to engage with your customers. In addition to creating unique and impactful posts, you must also choose the right platforms to fully connect with your audience. Facebook, Twitter, Instagram, and other forms of media have a lot to offer businesses when it comes to marketing, but certain platforms might be better suited to your needs. Here are a few things to consider when developing a social media strategy.

Determine Your Marketing Goals

Different platforms can help you achieve different marketing goals, so you should have a clear understanding of what you want before getting started. For example, the visual nature of Instagram is great for showing off new products or goods that your business offers. Conversely, the fast-paced nature of Twitter ensures that you remain engaged with your audience on a regular basis. As for Facebook, it helps convey information about your business and can drive visitors to your website.

Know Your Audience

In order for your social media strategy to be a resounding success, you must use the same platforms that your audience does. You can determine this by drilling into customer demographics and comparing them with the audiences for different platforms. When it comes to age, the largest audience segment on Facebook is users between the ages of 30 and 49, while Instagram’s largest audience segment is users between the ages of 18 and 29. Accordingly, businesses with a younger customer base must include Instagram within their marketing strategies. Other demographics to consider are gender, income level, and education.

Consider Your Competitors

You don’t necessarily need to follow the same path as your competitors in every instance. However, reviewing their current social media strategy can provide essential information as you build yours. This is especially relevant when it comes to platform selection, as you’ll probably choose the same sort of platforms as others in your industry. You’ll also get a good idea as to which platforms are not a smart selection based on competitor engagement (or lack thereof).

Here at, we’re proud to serve as your social media gurus. In addition to helping our clients choose the best possible social media platforms for their businesses, we also help with identifying your target audience, as well as enhancing engagement using proven marketing practices. Please reach out to our team today to discuss your current marketing goals.