How to Attract More Users to Your App

With so many apps on the market today, and so many businesses behind them, it can be challenging to grow your user base. Even if your mobile application looks great, contains essential features, and offers value to customers, attracting members of your target audience  

SEO Secrets to Improve Your Marketing Strategy

Search engines are notoriously tight-lipped about what goes on beyond the scenes. This is especially true of Google and its search ranking factors, many of which remain shrouded in mystery. (more…)

How to Improve Your Customer Acquisition Strategy in 2021

With a new year comes a renewed commitment to your business and your customers. You should be equally committed to acquiring new customers, which ensures your business continues to thrive for many years to come.

While vaccine development is definitely inspiring, rollout is likely to  

App Marketing Strategies for Your Small Business

If you’ve finally taken the leap and developed a mobile application for your business, congratulations! Apps are an essential aspect of your business’s online marketing presence. Mobile users prefer interacting with apps, especially when it comes to shopping. Apps also allows you to tap  

YouTube vs. Vimeo: Which One Should You Use?

If you’re not convinced video marketing should be an essential part of your strategy, just look at the numbers. When polled, 88% of digital marketers stated they’re extremely pleased with the return on investment of their video marketing endeavors. The medium is great for  

What Is Omnichannel Marketing?

As a business owner, you already know how crucial it is to establish your brand across numerous channels. However, it’s equally important to ensure those channels are offering a consistent experience to consumers.

People these days expect their online brand experiences to be above reproach