Posts Categorized: Internet Trends

Social Media Ad Spending on the Rise

A shift in money spent on traditional advertising mediums and the Internet is being noticed around the world. And this isn’t a slow, gradual, can-hardly-notice-it shift; this is a fast, significant, shake-the-earth shift. A recent eMarketer study predicts that $3.08 billion will be spent on social media advertising this year. That’s up a whopping 55%… Read more »

Social Media Secrets of Big Brands: Coca-Cola

Last week we talked about the huge success YouTube is having on Facebook. Today, we’re discussing Coca-Cola, the second largest fan page on Facebook. While YouTube’s strategy appears to be largely focused on using techniques to generate user involvement, Coca-Cola has taken a decidedly different approach. In fact, they call their approach to social media:… Read more »

Social Media Secrets of Big Brands: YouTube

It’s no secret. Today’s best marketing practices are increasingly social. As social media platforms like Facebook and Twitter continue to gain momentum as primary places for people to connect, share information and be entertained, a company’s brand is shaped more by the way people are talking about it than any clever ad campaign or company… Read more »

Social Media Isn’t Just Chatter—it’s an SEO Booster!

As more businesses turn to online marketing, the popularity of search engine optimization for websites is growing. While this is great news for the SEO industry and the business owners who are getting well optimized sites, it has made the process of obtaining and maintaining high page rank in the SERPs increasingly difficult. Now that… Read more »

Internet Marketing: Not Just A Piece of the Marketing Pie

A recent eMarketer study suggests B2B marketers are increasing their online marketing budgets.  If you’re a business owner who doesn’t have a large online presence, you may be wondering why other businesses are not only continuing to put marketing dollars online, but are increasing those budgets.  It’s simple—acquiring more customers. While the goals for businesses… Read more »

Recognizing the Value of Social Media: Barack Obama’s State of the Union Embraces Technology

Tonight marks the second time President Barack Obama will speak to the nation in a State of the Union address. While the State of the Union has typically been a conversation between the President and Congress, overtime, technology has enabled presidents to reach a wider audience—a public audience. Previously, the public has been resigned to… Read more »

Online Advertising—You Need to Get in on the Action!

As dollars for print advertising continue to fall, dollars for online advertising are on the rise. eMarketer reported in December 2010 that online advertising dollars have surpassed print advertising dollars and are expected to be on the rise through 2014 with an estimated $40 billion being put into online advertising. You might find yourself asking… Read more »

B2B: Is Your Online Marketing Reaching Your Audience?

Unless you’ve been in an Ashram in India for the last few years, it is probably not a surprise to hear that online is the best place you can place your marketing dollars. What you might not have thought of—or been informed about by your internet marketing service—is the importance of having a website that… Read more »

Consumer Search Habits Changing

The search tactics consumers use to find and purchase goods and services are changing. Up until this point, information was primarily disseminated through print resources like newspapers and magazines. But with the emergence of the Internet, the reliance upon hardcopy print material is dwindling. Though by percentage, television is still the most used form of… Read more »