Mobile usage surpassed desktop usage in 2016. Google “officialized” their priority of the mobile users experience through the mobile-first indexing initiative that finally rolled out last spring. But a responsive website is not enough to ensure online success…at least not if you want something more than increased views. Mobile use statistics from 2018 and forecasts… Read more »
Posts Categorized: Conversions
As technology evolves, so do users. GPS location turned mobile users into local searchers. Digital assistants have increased users’ dependence on their devices to find the products, services and locations they need. And, because search engine algorithms continue to deliver highly relevant results, users are starting to rely on them to find advice and recommendations… Read more »
At SonicSEO.com we consider it part of our job to increase your website conversion rate by using advanced, white-hat SEO techniques. Of course, this makes complete sense to
If you’ve never logged into your Google Analytics account (which every SonicSEO.com client has), your eyes may glaze over at all the information about your
As a leading Internet marketing firm, SonicSEO.com knows how to get your website to rank well with the search engines. But for lasting performance and better conversion, you need to do more than impress the search engines—you need to
Your website may be your most valuable and effective marketing tool. But no matter how beautiful it looks, and no matter how many ranking factors you can check off, if you’re relying on your own branding efforts, you may be handicapping your
Virtual shopping carts – which allow visitors to select and order items online without having to make a phone call or visit your premises – are hugely popular and convenient. But if you’re not careful with your shopping cart layout and design, you might
There was a time when Internet search engines were based on subjects and keywords. Back when the Internet was primarily a research tool, it made sense that users would approach it the way you might look for
Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on.
When it comes to building a strong SEO campaign, much effort is exerted in designing a strategy that will yield high rankings. And that’s as it should be. But all too often, an important component is overlooked: conversions. If your website ranks high, but doesn’t get you more business, something is wrong.