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SEO Bootcamp Day 11 – Implement a Review Management Strategy

On the 11th day of boot camp, my marketing expert told me:  IMPLEMENT A REVIEW MANAGEMENT STRATEGY

You’re never going to please everyone all of the time. That’s just life. But to make even negative reviews work for your business instead of against it, you need  

SEO Bootcamp Day 9 – Clean Up Your 404 Errors

On the 9th day of boot camp, my marketing expert told me:  CLEAN UP YOUR 404 ERRORS

In Internet speak, a 404 is a “page not found” error. It’s the disheartening (or enraging) message searchers get when the search result they clicked on really doesn’t go  

SEO Bootcamp Day 8 – Freshen Up Your Content

On the 8th day of boot camp, my marketing expert told me:  FRESHEN UP YOUR CONTENT

Search engines do not want to send their users to search results that have gone stale. To make sure that’s a category your website does not fall into, you need  

SEO Bootcamp Day 3 – Optimize Your Google My Business Profile

On the 3rd day of boot camp, my marketing expert told me:  OPTIMIZE YOUR GOOGLE MY BUSINESS PROFILE

Google likes to keep Internet searchers on their properties, which includes Google maps and the snippets of top-ranking results immediately below the map, like these results for  

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