While it’s abundantly clear that the coronavirus pandemic has impacted the way people live all over the globe, it’s also had a surprising effect on commerce, specifically when it comes to customer loyalty. More and more consumers are purchasing goods from brands they’ve not
There’s no denying the impact COVID-19 has had on the world at large, especially in the business realm. While business apps were emerging as an essential aspect of online marketing prior to the pandemic, they are now considered a necessity. Many consumers want to
If you own any Apple devices, you’re probably familiar with Safari, the default web browser found on iPhones and iPads. While Safari is supported by Apple, it actually uses Google to conduct searches. In fact, Google reportedly pays billions of dollars to the tech
For a digital marketing strategy to be effective, it must account for many different factors. Along with mobile and web searches, voice searches using virtual assistants like Siri and Alexa also offer prime opportunities to marketers trying to reach as many people as possible.