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How Does Image Geolocation Data Affect SEO?

Geolocation data provides information on where a particular image originated, meaning the location where it was taken or created. This information is contained within an exchangeable image file (EXIF) format, which also includes data like camera settings and image size.

EXIF Data and Search Engines:  

Will AI-Generated Content Rank in 2025?

Whether you’re a small business owner or digital marketer, you’ve no doubt seen the impact AI has had on content generations. AI systems like ChatGPT can be quite effective when it comes to brainstorming and developing  

Why Is Analytics Information Important for Digital Marketing?

When it comes to businesses, digital marketing is often the best way to increase visibility among potential customers. Because digital campaigns take time to work, and often require a significant investment, it can be challenging to know whether they’re successful. That’s precisely where digital  

How to Increase Conversions

When it comes to online marketing, your conversion rate can provide lots of insight into the overall success of your campaign. That’s why it’s important to track conversion rates and make the necessary adjustments when your marketing methods aren’t having the intended impact.

Why Is Local SEO Important for All Businesses?

Search engine optimization (SEO) improves your website’s rank within online search results. Local SEO ensures you’re showing up in searches involving the city or town where you live, which offer the greatest opportunity for a successful sale.

How to Maintain Engagement with SEO Clients

Virtually all businesses can benefit from a search engine optimized (SEO) website, meaning one designed with relevant search ranking factors in mind. However, many business owners lack an understanding of just what SEO is and how it impacts their search rank, their  

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