Events are a great way to promote your business, provided you can compel people to actually show up. While social media is ideal for announcing dates and times of events, many people mark themselves as “going” with no follow through. There are data driven methods you can use to further entice your followers to turn… Read more »
Posts Categorized: Analytics
In today’s competitive landscape, it’s not enough to understand a market audience. Now, consumers expect brands to know where they’re at, what they’re doing and what they’re needs are in any given moment, and then to deliver a unique experience based on that information.
You’ve heard us say (and not for the last time): there is nothing set-it-and-forget-it about your website. Once your website is live, then a different type of work begins—maintenance and management. Management involves the work of keeping your website performing in search and sales conversions. The only way to know what management tasks need to… Read more »
If you’ve never logged into your Google Analytics account (which every SonicSEO.com client has), your eyes may glaze over at all the information about your
SEO exists to boost your site’s visibility in search results. But once people have found you online, your site also needs to do the work of converting those visitors into customers – and that’s where great web design and compelling writing come into play. Your site needs to
Metrics give important information about your site’s performance, including how many people it’s reached and whether those visitors take other actions after visiting a particular page. Mobile metrics, which measure the behavior of users on smartphones and tablets, provide even more useful information. If you’re trying to reach a mobile audience or are wondering whether… Read more »
The Avengers started the summer movie season with a bang this past weekend, shattering records like Thor’s hammer shatters glass. If you’ve seen the movie (or even a preview), you know that the members of the Avengers work together as a team to save the world from destruction. At SonicSEO.com, we’re a lot like the… Read more »
A recent study published in the Medical Spa MD Physician Report by Medical Spa MD revealed that SEO is the number one way to effectively bring sales and revenue to med spas.
Understanding the Traffic Statistics of Your Web Site The purpose of a Web site is to bring lots of traffic to your site, right? Wrong. The purpose of a Web site is not to simply bring people to your site, but draw in a targeted audience that translates into a high conversion rate (customers).
Long regarded as one of the leading analytics software suites available, Adobe Site Catalyst (formerly known as Omniture) gives its users an unprecedented ability to gather and analyze data pertaining to all aspects of a website.