Posts Categorized: Social Media
Remember that kid in high school who said that he hung out with the popular kids over the weekend…but really only went over to drop off his older sister? Or that co-worker who said that she met a bunch of famous people at an event the other night when you know that she was at… Read more »
If you want to be effective on Twitter, be willing to promote others who are doing great things in your community, your industry, your life…and avoid getting caught up in emotionally-charged tweets about what someone has or hasn’t done for you. In other words: don’t be a tattletale.
Twitter is a great tool for connecting with your audience. So, why do so many people use it as a bullhorn for self promotion? Sure. Your company is great, but as the saying goes: let another praise you, and not your own mouth; someone else, and not your own lips.
Last month, we wrote about annoying habits on Twitter. We had a great response through Twitter and thought we’d build on that theme in the following series: The 7 Habits of Highly Effective Tweeters. One of the most annoying habits on Twitter is prescheduling tweets incorrectly.
According to Forbes, a new IBM study suggests that social media is going to play a larger role in organizations as CEOs recognize “that using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.” We couldn’t agree more. But what’s interesting about this study, is… Read more »
A February 2012 Hubspot blog on Pinterest named the mostly visual social media site “one of the fastest growing websites ever.” The article continued with the statistic that in the previous six months, Pinterest had grown by 4,000%, “receiving 11 million hits in just one week.”
These days, people want to know that the company that they’re spending money with seems…human. In today’s world, every company should be trying to find new ways to connect with their customer base. Long gone are the days of solely using radio or television ads. So, as a business, how do you interact with customers… Read more »
Last year, we wrote about Twittiquette: The Etiquette of Twitter. There, we talked about generally accepted social norms and expectations that can help you when getting started on Twitter. Today, we’d like to go into a little more detail about social boundaries you just shouldn’t cross when using Twitter to promote your business. So, what’s… Read more »
Social Media is Important for Businesses of All Sizes Social media can’t be ignored by businesses anymore. Not even direct sales businesses that typically rely on door-to-door, word-of-mouth sales. A recent Wall Street Journal article outlined cosmetics company Avon’s struggle to remedy falling sales; the profit per representative in the US has seen a 75%… Read more »