Posts Categorized: Social Media

Successful Companies are Social: From the Top Down

According to Forbes, a new IBM study suggests that social media is going to play a larger role in organizations as CEOs recognize “that using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.” We couldn’t agree more. But what’s interesting about this study, is… Read more »

3 Ways that Pinterest is Revolutionizing the Internet

A February 2012 Hubspot blog on Pinterest named the mostly visual social media site “one of the fastest growing websites ever.” The article continued with the statistic that in the previous six months, Pinterest had grown by 4,000%, “receiving 11 million hits in just one week.”

The Importance of Blogging

These days, people want to know that the company that they’re spending money with seems…human. In today’s world, every company should be trying to find new ways to connect with their customer base. Long gone are the days of solely using radio or television ads. So, as a business, how do you interact with customers… Read more »

‘I Like to Tweet Every 5 Seconds’ and Other Annoying Habits on Twitter

Last year, we wrote about Twittiquette: The Etiquette of Twitter. There, we talked about generally accepted social norms and expectations that can help you when getting started on Twitter. Today, we’d like to go into a little more detail about social boundaries you just shouldn’t cross when using Twitter to promote your business. So, what’s… Read more »

Social Media: Avon is Calling!

Social Media is Important for Businesses of All Sizes Social media can’t be ignored by businesses anymore. Not even direct sales businesses that typically rely on door-to-door, word-of-mouth sales. A recent Wall Street Journal article outlined cosmetics company Avon’s struggle to remedy falling sales; the profit per representative in the US has seen a 75%… Read more »