While it may appear to be a seamless process, there are many distinct steps a customer takes when purchasing goods or services. A business that understands these steps can develop a marketing plan to accommodate every phase of the customer journey, from the time a person first becomes aware of a specific need to the… Read more »
Posts Categorized: Online Shopping
How to Locate Customer Intent Within Relevant Data
Every time a consumer searches for a product or service online, he or she generates data related to that search. As an example, Google compiles data on your location, which websites you visit, and the keywords you input every time you use its search engine. Some of this data even points to customer intent, which… Read more »
SEO and Your Online Shopping Cart
Ecommerce allows your potential customers to skip all the hassles of real-world shopping—scarce parking, long lines, mismarked price tags, etc…and that can be good for your bottom line. But, your bottom line is only going to reflect the advantages of online shopping capability if your