We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you! As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away:
Posts Categorized: Online Reputation Management
Klout, the social media influence aggregator, has just released a coupon app for use with Facebook. For those unfamiliar with Klout, it takes data from users’ Facebook and Twitter accounts and assigns a score from 1 – 100 based on a host of different factors: followers, retweets, Facebook likes, shares, comments you make and that… Read more »
Before the Internet became the dominant form of information sharing, managing your reputation wasn’t all that important, simply because it wasn’t too easy for your reputation to be damaged. Sure, once in a while someone like Ralph Nader might write a damning book about the American auto industry. Or a bunch of negative news coverage… Read more »
The Internet is a community. Or, really, countless small communities. Many have commented on a general disengagement from community in America over the last several decades. The Internet, however, has provided a distinct reversal of this trend. People on the web can engage more easily than ever. As a business, what does this mean for… Read more »
With apologies to Spiro Agnew, we’re going to talk about how to handle negative reviews, comments, or feedback on your website or on social media platforms like Facebook or Twitter. Let’s face it. These can hurt. They can hurt your pride, sure. But they can also hurt your business. And you are human after all…. Read more »
This afternoon, Facebook announced that individuals on Facebook will now be able to tag fan pages in photos. People with Facebook profiles are no longer limited to tagging their friends, but beloved brands as well! Interestingly, people don’t have to ‘like’ a page before they tag it. This could be good and bad.
A recent study by City Grid Media reports that consumers are more likely to show their support for a business by clicking the ‘like’ button than filling out an online review. We Want to ‘Like’ You According to the study, 40% of people under the age of 35 will ‘like’ a business compared to only… Read more »
Facebook has taken the world by storm since being launched in 2004. A successful movie about its beginnings has been made and, because of its millions of users, Facebook has become a common English word. Because of all of this attention, Facebook is the perfect medium for businesses to advertise. We’re kicking off a new… Read more »
Some startling statistics and assertions have been put forth regarding the importance of Social Media sites in a recent article by eMarketer, one of the leading Internet marketing analysis sites. Data produced by The Global Web Index asserts that online users use social networking sites like Facebook and Twitter to disseminate information rather than create… Read more »
Today is the final day in our Social Media Secrets of Big Brands series. Earlier we looked at what YouTube and Coca-Cola are doing for social media success. Today, we will look at Starbucks. With over 19 million likes, Starbucks is the third most popular brand on Facebook.