Posts Categorized: Online Reputation Management

Proactive Reputation Management Tips from PubCon 2011

We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you! As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away:

Online Reputation Management – What You Don’t Know Can Hurt You

Before the Internet became the dominant form of information sharing, managing your reputation wasn’t all that important, simply because it wasn’t too easy for your reputation to be damaged. Sure, once in a while someone like Ralph Nader might write a damning book about the American auto industry. Or a bunch of negative news coverage… Read more »

Trust Is a Must

The Internet is a community. Or, really, countless small communities. Many have commented on a general disengagement from community in America over the last several decades. The Internet, however, has provided a distinct reversal of this trend. People on the web can engage more easily than ever. As a business, what does this mean for… Read more »

The ‘Like’ Button: Consumers Really Like It, They Really Do

A recent study by City Grid Media reports that consumers are more likely to show their support for a business by clicking the ‘like’ button than filling out an online review. We Want to ‘Like’ You According to the study, 40% of people under the age of 35 will ‘like’ a business compared to only… Read more »

The Importance of Social Media and Word-of-Text Recommendations

Some startling statistics and assertions have been put forth regarding the importance of Social Media sites in a recent article by eMarketer, one of the leading Internet marketing analysis sites. Data produced by The Global Web Index asserts that online users use social networking sites like Facebook and Twitter to disseminate information rather than create… Read more »