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5 Tips for Top-Notch Review Management

You can’t please everyone, and if your business has an online presence (which it should), then your company is open to negative reviews. But that’s really not a bad thing. You can make negative reviews work for you if

Using Social Media as an Outlet for Customer Care

Matching customer expectations with brand goals is a necessary strategy to build customer loyalty and a profitable business. Comprehensive and engaging solutions which address customer needs is more important now than ever before. Your social media presence, and utilizing that forum to address issues  

What Brand Safety Is and Why You Should Care

The growth of mobile use may be prompting you to consider expanding your online marketing efforts beyond your website and conventional pay-per-click ads. Here’s what you need to know to keep your

How Not to Respond to a Negative Tweet: Lessons Learned from Governor Brownback

In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in  

B2B: Is Your Online Marketing Reaching Your Audience?

u’ve been in an Ashram in India for the last few years, it is probably not a surprise to hear that online is the best place you can place your marketing dollars. What you might not have thought of—or been informed about by your  

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