Can AI Take Over the Jobs of Marketers?
AI technology has captivated the world, but it also has some marketers wondering if they’re about to become obsolete. Programs like ChatGPT can perform many of the tasks and duties essential to online marketing, but does that really mean marketing professionals will no longer
How to Build Your Online Brand
An online brand is similar to a personality: it’s what sets your business apart from others, such as competitors. A strong brand helps consumers identify your business online, but it also boosts engagement with customers. Here are a few ways you can
A Guide to User Psychology for Marketing
Impactful marketing isn’t just about presenting a product or service to your target audience. The most effective marketers appeal to consumers on a psychological level and play into their emotional responses. By forging a deeper connection with a target audience, marketing strategies are bound
How Should Businesses Use ChatGPT?
While chatbots are pretty common on websites, ChatGPT takes the chatbot concept to a whole new level. As a result, many business owners wonder whether this language processing tool could possibly help them. This guide explains more about ChatGPT, while also providing some examples
How to Manage SEO Campaigns During Economic Downturns
A downward shifting economy can affect your business in two ways. In addition to reducing consumer spending, an economic downturn can also reduce how much money you have in your budget. (more…)
A Guide to Mobile App Marketing
After developing a relevant app that contains the important features essential to your business and its customers, the next step is to market the app. The app marketing process is crucial, as even a well-designed app won’t have much of an impact if no