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How to Use Mobile Stats and Trends to Improve Your Conversion Rate

Mobile usage surpassed desktop usage in 2016. Google “officialized” their priority of the mobile users experience through the mobile-first indexing initiative that finally rolled out last spring. But a responsive website is not enough to ensure online success…at least  

So Google Finally Went Mobile-First…Now What?

As of March 27, 2018, Google officially began the rollout of its mobile-first index. Implementation started small with a few hundred websites. But, as of late April, global rollout has begun, ushering in a new era for search engine functionality and search engine optimization.

To  

Google’s Mobile-First Indexing: What It Means for Websites

Google isn’t the only search engine, but it is the most popular search engine, so where Google leads, other search engines will follow. And Google is leading the Internet to (more…)

The Advertising Trends You Need to Know About

We are now halfway through 2017, and the first six months has given analysts a lot of data about online advertising trends. According to Mary Meeker’s Internet Trends Report 2017, considered one of the most

Will AMP Be a Ranking Factor?

A large percentage of all search happens on mobile devices, but actually a pretty marginal portion of that activity actually happens on mobile browsers. With mobile apps offering a faster, more streamlined user experience that minimizes the intrusion of ads, people just don’t see  

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