A Guide to Customer Segmentation and Its Benefits

A target audience consists of individuals who are the most likely to need the goods and/or services offered by a business. When it comes to online marketing, successfully identifying your target audience ensures your marketing efforts are directed towards the right people, which helps  

How to Optimize Your Social Media Pages

Virtually all businesses these days should have a solid presence on various social media platforms, including Facebook, Instagram, Twitter, and more. Businesses should also ensure that they’re making the most of these platforms through optimization.

Optimization helps you reach more users, which ensures you’re appealing  

How to Manage SEO Campaigns During Economic Downturns

A downward shifting economy can affect your business in two ways. In addition to reducing consumer spending, an economic downturn can also reduce how much money you have in your budget. (more…)

A Guide to Developing Your Instagram Marketing Strategy

When it comes to social media marketing, Instagram plays a significant role in numerous campaigns. This image-focused medium presents a dynamic and exciting view of your business and brand, while also providing the opportunity to produce highly shareable content.

3 Social Media Marketing Ideas for This Holiday Season

The holidays are quickly approaching, and small businesses are busier than ever. Now is a great time to tailor your social media messages to this joyous time of year, which deepens engagement with customers while also showing them how much you care. Here are  

Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not