3 Social Media Marketing Ideas for This Holiday Season
The holidays are quickly approaching, and small businesses are busier than ever. Now is a great time to tailor your social media messages to this joyous time of year, which deepens engagement with customers while also showing them how much you care. Here are a few steps you can take to make the most favorable impression on followers during the holidays.
Show Appreciation to Your Customers
The holiday season is a time for warmth and compassion. It’s also a time to be thankful for all that you have, and for businesses that means being thankful for your customers. Customer appreciation posts highlight the people who make your business all that it is, and also enhances engagement between you and your followers. Take the time to highlight a positive review and thank the customer who left it or create posts honoring long-term customers who’ve been with your business since the beginning. You can also ask your followers to comment on their favorite aspects of your business, whether that’s your services or products.
Plan a Holiday Giveaway
Budgets are usually tight during the holidays. Chances are good that your customers have concerns about money, whether due to purchasing holiday gifts or because of work shortages. Now is the perfect time to give back to your customers in the form of festive holiday giveaways. For instance, if you own a hair salon, you can create a contest where the winner receives a free cut and color. In addition to rewarding customers for their loyalty, holiday giveaways also establish a sense of excitement around your business.
Encourage Followers to Donate to a Charitable Cause
Your brand is like your business’s personality. In addition to establishing yourself as a quality provider of goods and services, you can also show that your business truly cares about others. If there is a cause near and dear to your heart, present it to your followers and encourage them to donate time or money to support it. You can also incentivize their donations in a few ways, such as by posting a thank you message after they make a commitment.
Here at SonicSEO.com, we’re also anticipating the fun and festivities of the holidays. If you’d like to tweak your current social media strategy, we’re always available to discuss your ideas and goals. Feel free to reach out to us today so your business will be fully prepared for the holiday season.