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Lessons to be Learned from Corporate Social Media Campaigns

When it comes to corporate advertising, much has changed over the years. This is especially true when it comes to social media, which has gone beyond simple promotion to dynamic interactions between brands and customers, as well as brands and other brands.

YouTube vs. Vimeo: Which One Should You Use?

If you’re not convinced video marketing should be an essential part of your strategy, just look at the numbers. When polled, 88% of digital marketers stated they’re extremely pleased with the return on investment of their video marketing endeavors. The medium is great for  

Are You Marketing Your Luxury Brand Effectively?

There are products and services you need and then there are products and services you “need.” If your marketing doesn’t recognize the difference, then you are not going to reach your sales potential.

When you are  

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