A Guide to User Psychology for Marketing
Impactful marketing isn’t just about presenting a product or service to your target audience. The most effective marketers appeal to consumers on a psychological level and play into their emotional responses. By forging a deeper connection with a target audience, marketing strategies are bound
A Guide to Developing Your Instagram Marketing Strategy
When it comes to social media marketing, Instagram plays a significant role in numerous campaigns. This image-focused medium presents a dynamic and exciting view of your business and brand, while also providing the opportunity to produce highly shareable content.
Lessons to be Learned from Corporate Social Media Campaigns
When it comes to corporate advertising, much has changed over the years. This is especially true when it comes to social media, which has gone beyond simple promotion to dynamic interactions between brands and customers, as well as brands and other brands.
YouTube vs. Vimeo: Which One Should You Use?
If you’re not convinced video marketing should be an essential part of your strategy, just look at the numbers. When polled, 88% of digital marketers stated they’re extremely pleased with the return on investment of their video marketing endeavors. The medium is great for
