When it comes to corporate advertising, much has changed over the years. This is especially true when it comes to social media, which has gone beyond simple promotion to dynamic interactions between brands and customers, as well as brands and other brands.
Recently, Google—YouTube and Google Ads, in particular—have come under fire because of poor ad placement. Don’t be confused—the term “ad placement” is not about the location of the ad on the screen. It’s about the what content the ad is placed next