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A Guide to Developing Your Instagram Marketing Strategy

When it comes to social media marketing, Instagram plays a significant role in numerous campaigns. This image-focused medium presents a dynamic and exciting view of your business and brand, while also providing the opportunity to produce highly shareable content.

Lessons to be Learned from Corporate Social Media Campaigns

When it comes to corporate advertising, much has changed over the years. This is especially true when it comes to social media, which has gone beyond simple promotion to dynamic interactions between brands and customers, as well as brands and other brands.

What You Need to Know about Paid Ads and Brand Safety

Recently, Google—YouTube and Google Ads, in particular—have come under fire because of poor ad placement. Don’t be confused—the term “ad placement” is not about the location of the ad on the screen. It’s about the what content the ad is placed next