Where do you find your clients? If you’re like most plastic surgery offices, the majority of your clients find your website before ever visiting or contacting your office. Because it’s the first introduction to your business and the services it offers, you must make sure that your website is well-designed and optimized for the biggest impact.
You also want to make sure you’re using the right internet marketing solutions for your needs. SonicSEO.com tailors our proven services to make sure they’re applicable to your specific industry. This approach has allowed us to boost the online profile of businesses all over the country, which entails increased traffic to your site and better positioning within search rankings.
Every business has unique marketing needs, even those within the same industry. That means that what works for one plastic surgeon might not work for you.
We understand the importance of a unique marketing campaign, and we’ll combine the important aspects of your business with the following services:
Website Design – The website for a plastic surgery office must be aesthetically appealing. Not only does this entice visitors, it also presents your business in a more professional light. Many consumers make credibility judgements about a business based on the way their website looks, and credibility is a crucial concern for plastic surgeons. Navigating around the site must also be easy, especially when it comes to purchasing products or appointment scheduling.
SEO – Search engine optimization, often referred to as SEO, is the process of designing your site so that it ranks high among searches. Virtually every element of your website can be optimized, from the actual content to titles and meta descriptions. SEO also involves choosing the right keywords to appeal to your target audience. Relevant keywords might be plastic surgery terms, or those relating to health and beauty.
Social Media Marketing – Along with expanding your reach, you also want to remain engaged with your clients. Proper use of social media deepens the connection between your business and its followers, particularly when your posts exemplify your brand and values. The more engaged you are, the more likely it is your business will have repeat customers.
Ranking high in organic searches is important, but it can take awhile for your website to get where it needs to be. Adding pay-per-click (PPC) advertising to your marketing campaign will accelerate the process and make sure your ads are being placed in front of the right audiences. Website responsiveness is important, so you can rest assured that your website looks amazing, no matter how it’s being viewed. We also provide help with branding and reputation management.