Making the big move to an ecommerce site is a great way to increase profits and enhance the consumer experience. Once your site is up and running, the next step is to attract as many customers as possible. The more visitors your website has, the more sales opportunities you have.
SonicSEO.com not only helps Albuquerque business owners develop effective and user-friendly websites. We’ll also help you develop an effective strategy for attracting customers to your new online store. The following are just a few tactics we utilize to improve our clients’ visibility on the web.
Implementation of SEO Best Practices
Search engine optimization (SEO) is the practice of designing a website to meet search engine criteria. This increases your ranking in search results, which improves the rate of visitors to your site. An example of SEO would be using certain keywords that are relevant to your business and location within the content on your site.
Most people interested in making a purchase begin their search online. Additionally, web users typically don’t go past the first page of the search results, which illustrates the importance of effective SEO. The higher you rank, the more people will see your site, and the more chances to convert visitors into paying customers.
Easy Navigation & Attractive Layout
Once at your website, visitors expect a good user experience. Navigation should be seamless, free of glitches and bugs. The layout should also be easy to understand. If a visitor has issues with finding information on your products, or even making their way to the checkout, it’s likely they’ll click away from your site.
Equally important is how your website looks. It must present a professional appearance, which inspires confidence in visitors. It must also match the character of your business. For example, a website for a health and beauty store will look far different than one that offers tools and hardware.
While making purchases online has become standard these days, web users are still highly concerned with security. When entering credit card or bank account information, customers want to trust that their data will be kept secure. If there is an inkling that checkout may not be completely secure, web users are likely to take their business elsewhere.
We understand that security is an absolute must for your ecommerce site, which is why we make sure information entered during checkout is encrypted. Implementing a Secure Sockets Layer (SSL) certificate keeps data private and greatly lowers the risk of a breach of sensitive customer information.
Call Today to Discuss You Marketing Strategy
Do you have questions on how to improve your ecommerce site’s visibility? Are you just now making the switch from a brick and mortar store to an online one? If so, SonicSEO.com can help you develop an effective strategy and a site that gets noticed.