Connecting on Social Media
If your business is currently on social media, you’re missing out. Social media marketing offers two distinct benefits. First, it allows you to access new potential customers. Facebook and Twitter are highly populated, and information about your business can spread quickly when the right methods are used.
Second, social media allows you to create a stronger connection with your current clients. Engagement involves consistent messaging that provides value to the lives of your followers. You’ll also need to establish a posting schedule, which keeps you relevant among users.