Addressing Differences Among Customer Searches
Your customers should be at the center of all you do. Additionally, your customers are not uniform across the board, even if you have a target market in mind. People conduct online searches differently, even when they’re looking for the same services. Addressing these differences allows you to better connect with consumers on an individual level.
This can be accomplished by creating different buyer personas. A buyer persona is a combination of many factors, including demographic considerations, personal characteristics, and motivations. These factors help create a blueprint of a perspective customer, and this blueprint is then used to craft content and marketing approaches. For example, your approach to an elderly retired man who lives alone will be different than one geared to a young mother with a large family.