Posts Categorized: Uncategorized

What Are the Different Stages of the Customer Journey?

While it may appear to be a seamless process, there are many distinct steps a customer takes when purchasing goods or services. A business that understands these steps can develop a marketing plan to accommodate every phase of the customer journey, from the time a person first becomes aware of a specific need to the… Read more »

The Real Truth About SEO

SEO (search engine optimization) is complex, and it’s made even more complicated by the frequent changes to Google search algorithms. In order to keep up, SEO experts need to adjust their tactics. Here are a couple of big changes in today’s SEO — and what you need todo to keep up!

Should You Hire an SEO Professional?

SEO practices have evolved and come a long way and Google’s algorithms have become even complex, which means that use of keywords alone is not enough to get to the top search engine results page. If you are an entrepreneur, you probably have plenty on your plate already without trying to master SEO — which… Read more »

Everyone Searches Differently

Google and other search engines rely on algorithms, keywords, links and other signals to figure out what a page is about – and a big part of SEO is making that a little easier on the search engine so relevant results can be displayed to the people who need them, no matter how they ask… Read more »

Your Business Website Exists to Drive Conversions

As a small business owner in the 21st Century, you absolutely need a web presence in order to reach more potential clients and customers. And when you’re building that website, or renovating an old one, it’s important to keep in mind the needs of both human visitors and search engines themselves. So much of what… Read more »