While it may appear to be a seamless process, there are many distinct steps a customer takes when purchasing goods or services. A business that understands these steps can develop a marketing plan to accommodate every phase of the customer journey, from the time a person first becomes aware of a specific need to the… Read more »
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Predictions for the (Near) Future of Mobile SEO
2017 is behind us; don’t leave your mobile search marketing strategy with it. In order to keep pace with the dizzying progress of the mobile search environment, take heed of
Alert: Possible Google Algorithm Update
Earlier this month there was evidence of some “seismic waves” in Google search engine performance. While Google is neither confirming nor denying an algorithm update, there are
Picture This: The Importance of Data Visualization
As a leading Internet marketing firm, SonicSEO.com knows how to get your website to rank well with the search engines. But for lasting performance and better conversion, you need to do more than impress the search engines—you need to
What Is Social Proof and What Can It Do for You?
Your website may be your most valuable and effective marketing tool. But no matter how beautiful it looks, and no matter how many ranking factors you can check off, if you’re relying on your own branding efforts, you may be handicapping your
The Real Truth About SEO
SEO (search engine optimization) is complex, and it’s made even more complicated by the frequent changes to Google search algorithms. In order to keep up, SEO experts need to adjust their tactics. Here are a couple of big changes in today’s SEO — and what you need todo to keep up!
Should You Hire an SEO Professional?
SEO practices have evolved and come a long way and Google’s algorithms have become even complex, which means that use of keywords alone is not enough to get to the top search engine results page. If you are an entrepreneur, you probably have plenty on your plate already without trying to master SEO — which… Read more »
Social Media is Popular, But It Doesn’t Make Your Rank
When Google released a video in early 2014 discussing the lack of social media when considering the ‘authority’ of a link, it confused a large number of people. Considering the back-and-forth nature of the discussion regarding the importance of social media for SEO ranking, it’s no wonder that
Everyone Searches Differently
Google and other search engines rely on algorithms, keywords, links and other signals to figure out what a page is about – and a big part of SEO is making that a little easier on the search engine so relevant results can be displayed to the people who need them, no matter how they ask… Read more »
Your Business Website Exists to Drive Conversions
As a small business owner in the 21st Century, you absolutely need a web presence in order to reach more potential clients and customers. And when you’re building that website, or renovating an old one, it’s important to keep in mind the needs of both human visitors and search engines themselves. So much of what… Read more »