Privacy is a constant concern when it comes user data. As more and more consumers express anxiety about the ways their private data is compiled and used, companies are scrambling to address their questions and offer assurances. Privacy concerns may be what is driving
Earlier this month there was evidence of some “seismic waves” in Google search engine performance. While Google is neither confirming nor denying an algorithm update, there are (more…)
In today’s competitive market, it’s not just enough to develop a revolutionary product or service. You need to let your potential customers know how it’s revolutionary and why they need it. That takes marketing. But you don’t just want customers to try your product
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As a business owner, you are probably wondering how you can stand
A well-executed branding strategy will establish a reputation for your company, products and services that sets you apart from your competitors. But reputations can be tarnished if there is no plan in place for effective ongoing brand management.