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What Are the Different Stages of the Customer Journey?

While it may appear to be a seamless process, there are many
distinct steps a customer takes when purchasing goods or services. A business
that understands these steps can develop a marketing plan to accommodate every
phase of the customer journey, from the time a  

So Google Finally Went Mobile-First…Now What?

As of March 27, 2018, Google officially began the rollout of its mobile-first index. Implementation started small with a few hundred websites. But, as of late April, global rollout has begun, ushering in a new era for search engine functionality and search engine optimization.

To  

Google’s Mobile-First Indexing: What It Means for Websites

Google isn’t the only search engine, but it is the most popular search engine, so where Google leads, other search engines will follow. And Google is leading the Internet to (more…)

Will AMP Be a Ranking Factor?

A large percentage of all search happens on mobile devices, but actually a pretty marginal portion of that activity actually happens on mobile browsers. With mobile apps offering a faster, more streamlined user experience that minimizes the intrusion of ads, people just don’t see  

Google My Business, Google Places—What’s the Difference?

There are more places to get your business found by Google than just organic search results. You can invest in paid ads to get your business to appear above organic search results. You can also

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