How Does Image Geolocation Data Affect SEO?
Geolocation data provides information on where a particular image originated, meaning the location where it was taken or created. This information is contained within an exchangeable image file (EXIF) format, which also includes data like camera settings and image size.
EXIF Data and Search Engines:
How to Personalize Your Digital Marketing Campaigns
In the past, marketing campaigns were often broad to ensure a wide variety of consumers were accounted for. These days, broad campaigns that focus on selling products and services fail to captivate most consumers. Instead, people want
Can AI Take Over the Jobs of Marketers?
AI technology has captivated the world, but it also has some marketers wondering if they’re about to become obsolete. Programs like ChatGPT can perform many of the tasks and duties essential to online marketing, but does that really mean marketing professionals will no longer
How to Increase Conversions
When it comes to online marketing, your conversion rate can provide lots of insight into the overall success of your campaign. That’s why it’s important to track conversion rates and make the necessary adjustments when your marketing methods aren’t having the intended impact.
How to Avoid Issues When Launching a New Website
Consumers these days often interact with a business’s website first, which can set the stage for all future dealings. That’s why website launches are such an important aspect of business success, as a poor first impression is likely to linger in the minds of
A Guide to User Psychology for Marketing
Impactful marketing isn’t just about presenting a product or service to your target audience. The most effective marketers appeal to consumers on a psychological level and play into their emotional responses. By forging a deeper connection with a target audience, marketing strategies are bound