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A Guide to Customer Segmentation and Its Benefits

A target audience consists of individuals who are the most likely to need the goods and/or services offered by a business. When it comes to online marketing, successfully identifying your target audience ensures your marketing efforts are directed towards the right people, which helps  

What You Must Know About Digital Marketing and Internet Privacy

The behaviors and preferences of users has a major effect on digital marketing strategies. That’s why Google’s plan to cease using third-party cookies in 2023 has been met with such trepidation by online marketers. Without third-party cookies, user tracking is bound to become a  

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