What Is Negative SEO and How Can You Avoid It?

Search engine optimization (SEO) is a set of practices that improve your website’s ranking in search results. A high search rank is crucial for optimum interaction with your target audience, meaning those people most likely to use your goods and services. In addition to  

How to Choose the Best Social Media Platform for Your Business

Social media makes it easier than ever to engage with your customers. In addition to creating unique and impactful posts, you must also choose the right platforms to fully connect with your audience. Facebook, Twitter, Instagram, and other forms of media have a lot  

A Guide to Google Multisearch

As technology advances, online users are privy to new and dynamic ways to perform searches. As a leader in digital technology, Google is at the forefront of the search revolution thanks to their constant innovation.

Multisearch is one recent development that aims to make it  

How to Get Started with Corporate Social Responsibility & Purpose-Driven Marketing

Marketing is a way for businesses to grow their customer bases and increase their earning potential. However, there is a recent trend in the corporate world towards greater social responsibility.

How to Manage SEO Campaigns During Economic Downturns

A downward shifting economy can affect your business in two ways. In addition to reducing consumer spending, an economic downturn can also reduce how much money you have in your budget. (more…)

A Guide to Mobile App Marketing

After developing a relevant app that contains the important features essential to your business and its customers, the next step is to market the app. The app marketing process is crucial, as even a well-designed app won’t have much of an impact if no