Focus Analysis. During the focus analysis phase, we conduct a careful analysis of your firm. This includes learning more about your practice areas, location, competitors, and target audience in light of your internet marketing objectives. This research will help us make sure that your SEO plan meets your law firm’s specific needs and goals.
Keyword Research. We perform extensive research on how your ideal clients are looking for law firms like yours. Every law firm has different goals, and your keyword selection should reflect those goals. Our keyword research will enable us to target relevant search phrases for your website that will give you the best chances of being found by qualified leads. We also continue to evaluate search trends to ensure your keyword strategy is up-to-date.
Copywriting. We develop quality, original content that speaks to your target audience. The content on your website should demonstrate your knowledge and experience and persuade clients that you’re the right attorney to guide them through their legal issues. This is why we focus on developing content that provides value to your audience and crafting calls-to-action that inspire potential clients to contact you.
Page Optimization. To stand out from the competition, your website needs more than a professional, sleek design. Each page of your website should also be search engine optimized. This includes not only on-page elements like quality content, proper keywords, compelling meta descriptions, and easy navigation, but also off-page SEO like linking building. [Learn more about attorney SEO strategies 
Review and Updates. SEO is an ongoing process. Google continually updates its algorithm to improve search results. And with each update, it’s possible for a well-performing website to get buried in search results overnight. This means you can’t just forget about your website once it’s built. We keep up with all the latest trends in SEO and will routinely review your website’s performance and make adjustments as needed to boost or maintain its performance.
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