Most attorneys familiar with internet marketing have heard of the power of SEO. When law firms appear at the top of search results, it’s not by accident — it’s because they’ve invested in a solid digital marketing plan that uses appropriate SEO strategies. Unfortunately, there’s no such thing as a one-size-fits-all SEO strategy. And it can be hard to know which SEO strategies to prioritize and how to execute them properly.

At, we use our proprietary focus analysis process to identify the best SEO strategies for your law firm. A successful SEO campaign for a law firm usually includes the following strategies.

  Selecting Appropriate and Attainable Keywords

Proper keyword research is crucial to the success of any SEO strategy. Without it, your law firm has little chance of appearing near the top of Google search results. This means you’ll lose out on a lot of potential traffic and quality leads.

But many keywords are too competitive to target — especially in the crowded legal market. The best results will come from finding and using keywords that are appropriate and attainable for your firm. We choose keywords by balancing search volume with competitiveness to ensure you have the best chances of ranking.

Creating Compelling Content

Potential clients are more likely to trust you if your website has compelling content that demonstrates your experience and knowledge and shows that you understand their problems.

Having valuable, authoritative content is also one of the best ways to increase quality links to your page — another SEO factor that can boost your website’s performance.

At, we can help you create content that showcases your expertise and inspires potential clients to contact you.

  Optimizing the User Experience

A website shouldn’t just look good — it should also work well. Potential clients will abandon your page in seconds if it’s too slow or too difficult to navigate. Since many people use smartphones for their searches, your website should also be mobile-friendly.

Google recognizes the value of a good user experience. This means the elements that affect the user experience will also affect SEO. The better user experience on your website, the higher you’re likely to rank in search results. We take a holistic view of your website to ensure all aspects are working to your advantage.

   Link Building

Link building is an important part of many law firms’ SEO strategy. Links to your website from relevant and authoritative websites tell Google that your content is valuable and trustworthy. A diverse and healthy link profile will boost your ranking in search results.

While producing high-value content is the first step to getting quality links, it also helps to be proactive. This is why we often recommend a link-building campaign to increase the number and quality of links to your law firm’s website. This is an often neglected yet important step in improving your website’s SEO.

  Website Analytics

SEO practices are subject to frequent changes. With each Google update, you may find your site’s performance changing, too. We use analytics software to track your site’s performance so we can identify issues and make changes if needed. You’ll also have your own login information so you can access your analytics data at any time. Monitoring your website’s performance will help ensure you don’t miss out on valuable traffic because of shifting SEO trends.

Learn More About How SEO Can Boost Your Law Firm’s Visibility

At, we’ve spent years building SEO expertise so you don’t have to. With our extensive experience and dedicated customer service, we deliver unparalleled results. There’s a reason why clients return to us again and again.

For a FREE consultation with one of our SEO experts, call us at 888-437-3737 or send us a message today.

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