Web Design & Development Services
A full suite of award-winning web design and development services.
How Web Design Affects Search Ranking
Search engines use specific criteria to decide how to rank websites. Among the many ranking factors is user experience, as the goal for most search engines is to provide users the best experience possible. The look and function of your site has a direct impact on user experience, so it’s considered an important ranking factor.
For instance, pages that load slowly can frustrate users and cause them to click away from your site. Lots of clutter makes it difficult to find information about your business, such as your phone number or address. And an outdated look affects user confidence and casts your business in the wrong light.
How to Enhance Web Design for a Better Search Ranking
Our designers and SEO specialists approach each business on an individual basis, which ensures you’re fully satisfied with the results. However, there are some general rules that can boost how your site looks and functions:
- Streamlined Design – Modern websites have a sleek, streamlined design to ensure information is easy to access. A simple design is also more pleasing to the eye.
- Easy Readability – Text size and font selection is crucial for easy readability. Text color is equally important, as the text must stand out from the background.
- Mobile Responsiveness – Most people use mobile devices to access the web these days. That means your website must perform the same across all devices for the best possible user experience.
- Quality Content and Images – Great content is unique, well-written, and informative. Additionally, good images are relevant to the webpage and have a high resolution.