What to Include in Your Marketing Strategy
While each business will have different marketing needs, there are a few essential items that should feature in your strategy:
- Search Engine Optimization (SEO) – Good SEO increases your website’s rank in user searches. The higher the rank, the more potential customers will be exposed to your business and what it offers.
- Social Media Marketing (SMM) – Social media allows you to forge a deeper connection with your existing audience. It also provides a channel to reach potential customers that may not be aware of your business.
- App Development – Along with a website and social media pages, businesses these days must have a mobile application. An app will provide access to your target audience 24/7, which increases potential sales opportunities.
- Local Search – Ranking within Google’s Local Pack ensures your business is appearing in local searches. These searches offer the greatest opportunity for sales conversions, as the people conducting them are actively in search of goods and services in your area.