Most customers will become aware of your business through your website, which must offer a great experience to be truly engaging. Along with function, the look of your site is essential to provide a user-friendly experience. The layout should be clean and streamlined to ensure easy navigation, while colors and text should be easy on the eyes. Additionally, the look of your site should match other branding materials for a cohesive appearance.
Search Engine Marketing (SEO)
SEO is another crucial aspect of design. Search engines rank websites according to certain criteria, and the design of your site can either increase or decrease your rank within search results. A higher rank means greater visibility, which means that more potential customers will be introduced to your brand. On the other hand, a low rank can prevent you from reaching your entire target audience.
In addition to websites, most businesses these days must have a mobile application to remain engaged with their customers. The design of your app should match your website and other marketing materials. And like web design, app design must be simple and uncluttered to ensure users can find what they’re looking for easily.
Social media puts a personal face on your brand, which is why it’s a critical aspect of online marketing strategies. Unifying the appearance of different marketing channels, including social media pages, ensures a consistent design. Along with improving brand recognition, design cohesion can also boost the confidence of your customers, as they will always be privy to a consistent experience.