What Is Search Engine Marketing?
You have a few different options when it comes to enhancing your online presence. In fact, there are three kinds of search engine marketing that may be useful to your business:
Organic Search – When a person types in a search term and receives results related to that terms, it’s known as an organic search. Ranking high in organic searches for certain types of keywords related to your business is a huge aspect of online success. However, it can take a while for SEO to take effect in this case.
Paid Search – There are also paid searches, which can be used boost a site’s positioning until organic searches increase. With a paid search, targeted ads are placed to appeal to your specific audience. Every time these ads are clicked, you’re charged a fee.
Google Maps Marketing – Ranking within local searches is equally important. A strong presence on Google Maps helps you capitalize on local searches, which can even have an impact on sales conversions. Consider that 76% of people looking for a product locally actually visit a retailer the same day. In this case, showing up on Google Maps can directly translate to increased sales.