For your business to appear in these highly competitive local search results, your SEO approach needs to change. In addition to having content rich with relevant keyword terms, your website also needs to:
- Include local geographic modifiers
For Albuquerque businesses, that might mean including phrases that specify your city location, like “Northeast Heights,” “South Valley” or “near Kirtland AFB.”
- Incorporate structured data
Each web page’s meta data needs to conform to search engine-preferred schema so that your link appears with a visually enhanced snippet.
And, you need to have a fully developed Google My Business (GMB) profile. Google will only give top visibility to their own web properties, so you simply must have it. But to increase the likelihood that your company’s GMB profile is featured in Local Pack results, it needs to be optimized like your website.