With so much conflicting and misinformation about SEO, it’s easy to get bad advice. Outdated, ineffective or otherwise bad SEO can damage your website rankings and keep you from being seen. And today, when search engine technology is more advanced than ever, an intimate understanding of SEO is crucial to website repair, maintenance and marketing.
What Affects Website Rankings?
Many factors go into search engine optimization (SEO), and the exact formulas and algorithms search engines use to rank their pages are a closely-guarded secret. That said, there are a few well-known factors that affect whether or not your page will make it to the top search result listings:
- The quality of content on the site.
- The number and quality of links within the site and pointing to it from elsewhere on the Web.
- The keywords used in your site, including the keyword choice, density and how they’re incorporated into the content.
- Your company’s social media presence.
The goal of Google and other search engines has always been to provide the best, most relevant and informative content to visitors. As search engines technology has improved, it’s become more important than ever to have a top-quality, professionally built and optimized website. The shortcuts and black-hat techniques of the past simply will not work for today’s websites.
Results that Last
Ultimately, optimizing your site for search engines should also mean optimizing it for users. Search engines are designed to connect users to the information they’re looking for, and if you’re creating a site that serves a user’s needs, you’re well on your way to having good SEO.
At SonicSEO.com, we understand what it means to make a great website – not just for search engines, but for users. This means that we implement only effective, time-tested white-hat SEO techniques that will withstand future changes and modifications to search engine technology. And since we monitor the performance of every site we optimize, we can spot issues and website repairs that need to happen quickly to maintain a solid website ranking.
Our Website Repair Services
SonicSEO.com offers website repair and rehabilitation services to boost the rankings of websites that are not performing – whether that’s due to poor SEO implementation, penalties from Google or any other reason. If your website rankings are not where you want them, we can help.
Contact us today to get started. We will start by analyzing your site to determine what’s working and what needs to be updated or removed. Once we’ve the flaws with your site’s current SEO, we can begin repairing the site and boosting its rank so that you can get the traffic you deserve.